Use Cases
A coaching business finds its $2,000 mastermind isn't converting despite good ad traffic. Using offers, they run the diagnostic loop: score the four value levers, find weak guarantee and no scarcity, then draft a specific results-based guarantee and a real enrollment deadline. The offer is rebuilt on the weakest lever only, projected to lift conversion 20–30% without extra ad spend, then handed to copywriting for the sales page.
A productized agency wants to productize a $5K/mo retainer into an irresistible offer. Using offers, they read offer-formats for agency playbooks, stack bonuses that raise perceived value without inflation, name the package, and set a quarterly payment plan. The value equation shows time-delay as the binding constraint, so they add a 7-day first-win milestone. Output is a complete offer brief for sales-enablement and launch.
Skill File
Domains
Forms
Mechanism
Breaks down how the skill works and what it produces, so you can quickly judge whether it fits your scenario and value.
When the user wants to design, build, or improve an offer (services, courses, coaching, info products, high-ticket B2B, direct-response), or mentions terms like 'offer', 'bonus stack', 'guarantee', 'scarcity', 'payment plan'. Also when an offer isn't converting.
.agents/product-marketing.md for context first.A stronger, ethically constructed offer: missing components filled, weakest lever improved, with honest projected conversion lift (10–40% per change), ready for copywriting/launch/pricing handoff.