Use Cases
A startup launches a new SaaS product but has no tracking. They use this skill to assess business context, define key conversions (signup, purchase), and produce a GA4/GTM tracking plan with event naming and UTM strategy. The output lets their dev team implement instrumentation quickly, giving founders clear data on which channels drive signups and where to optimize spend.
A marketing team suspects their GA4 events are misconfigured—conversions underreported. They invoke this skill to audit via the validation checklist and debugging tools (DebugView, GTM Preview). The skill identifies duplicate events and missing properties, then delivers a corrected tracking plan and fix steps, restoring trust in marketing attribution and enabling better campaign decisions.
Skill File
Domains
Forms
Mechanism
Breaks down how the skill works and what it produces, so you can quickly judge whether it fits your scenario and value.
When the user wants to set up, improve, or audit analytics tracking and measurement, or mentions GA4, GTM, conversion/event tracking, UTM, attribution, Mixpanel, Segment, etc.
A decision-oriented tracking plan with consistent event naming, validated implementation steps, and a markdown doc ready for dev/marketing to instrument and measure marketing results.
