Use Cases
A B2B SaaS founder wants to run LinkedIn ads to target CMOs but has no prior paid experience. Using the ads skill, they get a structured plan: campaign goals, audience targeting via LinkedIn firmographics, ad copy using PAS, and budget scaling rules from linkedin-b2b-playbook. This avoids wasted spend and delivers qualified leads at a target CPA within the first month.
A growth marketer manages Meta campaigns and is unsure which ads to kill. The ads skill routes to meta-decision-system.md, applies TCPL-anchored thresholds and fatigue bands, and recommends graduating winning ads and pausing fatigued ones. The marketer protects ROAS, reduces ad waste, and scales the account systematically using the 80/20 CBO structure.
Skill File
Domains
Forms
Mechanism
Breaks down how the skill works and what it produces, so you can quickly judge whether it fits your scenario and value.
When the user needs help with paid advertising on Google Ads, Meta, LinkedIn, Twitter/X, or other platforms — campaign strategy, audience targeting, bidding, or optimization. Also triggered by mentions of PPC, ROAS, CPA, ad budget, retargeting, ABM, negative keywords, Performance Max, etc.
.agents/product-marketing.md context to avoid redundant questions.A structured paid ads plan: platform selection, campaign structure, targeting, creative direction, and optimization rules that drive efficient customer acquisition.