amazon-ppc-campaign

Mechanism

When It Triggers · How It Works · What It Produces

Breaks down how the skill works and what it produces, so you can quickly judge whether it fits your scenario and value.

Trigger Timing

When a seller needs to set up Amazon PPC campaigns for a new product, or audit/optimize existing campaigns with high ACoS, negative keyword needs, or search term opportunities.

Working Mechanism

Two modes: Build (design structure from product info + keywords) and Optimize (audit with search term reports).
Progressive info gathering: extract from prompt, auto-discover via fetch-competitor.sh, ask only critical gaps.
Compute ACoS framework (break-even, target, Max CPC), build Auto→Broad→Exact funnel with negative isolation, generate bid and negative lists.

Outcome

A complete campaign blueprint or week-by-week optimization plan with bid adjustments, keyword groupings, and negative keyword lists that reduce ACoS and scale profitable campaigns.

Use Cases

Two Typical Use Cases

Scenario 01

New product PPC launch structure build

A seller launches a new portable blender on Amazon US at $39.99 with unknown keywords. They use this skill to auto-fetch competitor data via ASIN, calculate break-even ACoS from costs, and build a 4-campaign structure (Auto, Exact, Broad, Product Targeting) with initial bids and negative lists. Result: a ready-to-launch PPC plan that controls spend and discovers winning terms efficiently.

Scenario 02

Optimize high-ACoS existing campaigns

An established seller sees ACoS at 58% vs 30% target. They paste search term reports into the skill, which identifies wasted spend, suggests negating 10+ click zero-sale terms, and migrates 2+ order terms to Exact. A week-by-week bid adjustment plan is produced. Result: ACoS drops toward target, profit margin recovers without halting campaigns.

Skill Relationships

Which Skills I Use · Which Skills Use Me

Dependency relationships read as "the upper tier points to the lower tier." The current Skill sits in the middle tier — above are Skills that depend on it, below are Skills it depends on.

Tier 1 · These Skills Use Me

No explicit dependency

Tier 2 · Current Skill

amazon-ppc-campaignWorkflow

Tier 3 · I Use These Skills

Full Relationship Graph

Browse this skill's relationships within its skillset. Click a node to switch the side panel; use the search box to jump to any skill.

Skill File

SKILL.md

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SKILL.mdLoading from GitHub…

Skill Composition

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SKILL.md50.0%
scripts50.0%

▸skills/amazon-ppc-campaign/
▸root
- ·SKILL.md
- ▸scripts
  - ·fetch-competitor.sh

Per the Agent Skills spec, SKILL.md is the only required file. The colored bars classify the rest into the three spec-aligned optional directories (scripts / references / assets) and an 'other' bucket. The full directory tree is below.

Related in Skillset

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Workflow

/amazon-ppc-campaign

When It Triggers · How It Works · What It Produces

Trigger Timing

Working Mechanism

Outcome

Two Typical Use Cases

New product PPC launch structure build

Optimize high-ACoS existing campaigns

Which Skills I Use · Which Skills Use Me

Full Relationship Graph

SKILL.md

Skill Composition

You May Also Need These Skills

amazon-listing-optimization

amazon-keyword-tracker

amazon-product-bundling

amazon-price-tracker

When It Triggers · How It Works · What It Produces

Trigger Timing

Working Mechanism

Outcome

Two Typical Use Cases

New product PPC launch structure build

Optimize high-ACoS existing campaigns

Which Skills I Use · Which Skills Use Me

Full Relationship Graph

SKILL.md

Skill Composition

You May Also Need These Skills

amazon-listing-optimization

amazon-keyword-tracker

amazon-product-bundling

amazon-price-tracker