Use Cases
A SaaS founder sees low conversion on their pricing page. They invoke marketing-psychology to apply the Paradox of Choice and Endowment Effect. The skill suggests reducing tiers to three and adding a free trial. This clarifies the offer, increases perceived ownership, and lifts signup-to-paid rates without extra ad spend.
A content marketer plans an email course but gets low engagement. Using marketing-psychology, they apply the Zeigarnik Effect and Goal-Gradient Effect to add progress bars and open loops. The skill helps design '80% complete' nudges and cliffhanger lessons, raising completion and leading to more qualified leads.
Skill File
Domains
Forms
Mechanism
Breaks down how the skill works and what it produces, so you can quickly judge whether it fits your scenario and value.
When the user wants to apply psychological principles, mental models, or behavioral science to marketing, or mentions terms like 'cognitive bias', 'persuasion', 'social proof', 'scarcity', etc.
.agents/product-marketing.md context and read it if presentThe user gains a clear understanding of why people buy and receives concrete, ethical ways to apply behavioral science across copy, pricing, and campaigns.