Use Cases
A B2B SaaS founder wants to generate inbound leads without paid ads. They use the free-tools skill to identify a high-search-volume ROI calculator adjacent to their product, validate demand, choose partial lead gating, and scope an MVP. The tool launches, ranks for "[thing] calculator," and converts visitors into a nurtured email list — lowering CAC and building domain authority.
A content marketer needs backlinks for a new site. They apply the skill to brainstorm a free website grader, evaluate link-building potential via the scorecard (score 27), and use no-code tools for speed. The ungated tool earns editorial links from industry blogs and improves organic visibility, supporting broader SEO efforts without dev resources.
Skill File
Domains
Forms
Mechanism
Breaks down how the skill works and what it produces, so you can quickly judge whether it fits your scenario and value.
When a user wants to plan, evaluate, or build a free marketing tool for lead gen, SEO, or brand awareness, or mentions terms like "engineering as marketing," "free tool," "calculator," "generator."
.agents/product-marketing.md for context if presentA structured free-tool strategy: validated idea, gating and SEO plan, MVP scope, and a scorecard indicating whether to build, attracting leads or links.