Use Cases
A B2B SaaS founder has a blog but no plan and asks "what should I write about." The skill reads product-marketing context, gathers customer questions from support tickets, maps keywords to buyer stages, and builds 3 content pillars with clustered topics. The founder gets a prioritized editorial calendar that targets real search demand and feeds the sales pipeline.
A marketing lead wants to audit competitors and fill content gaps. The skill uses web search on competitor blogs, extracts top posts and missing angles, scores ideas by customer impact and search potential, and delivers a strategy with hub/spoke structure and shareable thought-leadership pieces. This aligns team efforts and grows organic visibility quarter over quarter.
Skill File
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Mechanism
Breaks down how the skill works and what it produces, so you can quickly judge whether it fits your scenario and value.
When a user wants to plan content strategy, decide what to write, or says "content strategy," "blog topics," "editorial calendar," "I don't know what to write," etc.
.agents/product-marketing.md context, then gather business, customer, current-state, and competitor info.A structured content strategy: pillars, topic clusters, prioritized ideas, and a publishing roadmap that drives traffic, authority, and leads.